About Us

Ron Sonntag

Chairman & Chief Executive Officer

Ron formed Ron Sonntag Public Relations in 1980 and served as president until 2010, then moving to chairman and CEO. Ron serves as account supervisor on several agency accounts and assists with a variety of agency clients, developing and implementing public relations plans, publicity campaigns, marketing and advertising plans, and related PR and marketing activities. He also assists in coordinating new business efforts for the company and for years has been asked to give his seminar, “PR and Marketing on a Limited Budget.”

Ron has a master of arts in communications degree from the University of North Carolina at Chapel Hill and a bachelor’s degree in radio and television from the University of Houston. He also served an internship at the United Nations in New York in the Office of Public Information. Ron is the father of two sons, each of whom has two children. Ron was born in Sheboygan, Wisconsin, and enjoys golf, tennis, canoeing, hiking, bowling, dancing, and classic ’50s-’60s music. He lives in Menomonee Falls with his wife Sally.

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414.354.0200 ext. 102

Cynthia Marsh

Director of Editorial Services

Cynthia Marsh has been a member of Ron Sonntag Public Relations since 2005. She is responsible for editorial services, writing, collateral development, media relations, and newsletter content. Cynthia has more than 25 years of communication experience in journalism, public relations, and business-to-business and consumer marketing communications.

She has worked as a reporter and editor for daily newspapers and business publications in Wisconsin, Michigan, and Ohio, and has provided writing and public relations assistance to nonprofits in the Pittsburgh market. She also served as the public relations director for a Michigan library system. Prior to joining Ron Sonntag Public Relations, she was an account supervisor at Brady Marketing Group in Menomonee Falls, Wisconsin.

Cynthia holds a bachelor of arts degree in journalism from Michigan State University. She and her husband, Dave, reside in Port Washington. They have two sons.

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414.354.0200 ext. 104

Mark McLaughlin

Director of Media Relations

Mark McLaughlin joined Ron Sonntag Public Relations in December 2007. Following more than 20 years as a broadcast journalist and 12 years as Media Relations Coordinator at an academic medical center, Mark is responsible for proactively positioning a variety of clients in the general and trade media.

Mark conducts media follow up with print and electronic media on news releases that are distributed, as well as pitches stories to media outlets regarding industry trends and current events that tie into client activities. His duties also include copywriting and news releases, enhancing brand image, launching new products and services and supporting clients’ internal and external efforts to help achieve strategic initiatives and improve revenue streams.

He holds a bachelor’s degree in communications and speech with an emphasis on journalism from Baker University. He and his wife, Barbara, who have two children and two grandchildren, reside in Shorewood.

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414.354.0200 ext. 106

Patricia Johnson

President & Chief Operating Officer

Patty Johnson joined Ron Sonntag Public Relations in 1987 and became president and COO in 2010. Besides handling administrative functions for the firm, she is liaison for many of the firm’s clients, developing marketing plans and assisting with projects including public relations campaigns, newsletters, brochures, special events, advertising, and logo and website design.

A major portion of her career has been devoted to public relations and marketing programs involving the prosthetics and orthotics field. As a result, RSPR has earned a nationwide reputation for its expertise in the field of orthotics and prosthetics and its public relations efforts on behalf of practitioners across the country. Additionally, she and RSPR staff members were instrumental in the design, development, and production of three national magazines for a disability audience – CHALLENGE, In Motion, and Amputee Golfer.

She also coordinates marketing and sponsorship for a variety of national and local special events. Since 1986, RSPR has handled Denver’s A Taste of Colorado. She also has been involved for consecutive years in the production and promotion of other area special events.

A 1983 graduate of Marquette University in Milwaukee, Patty has a degree in communications. She and her husband, Eric, live in Muskego.

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414.354.0200 ext. 103

Kandi Korth

Office Manager

Kandi Korth, administration/finance and office manager, is responsible for accounts receivable, accounts payable, invoicing, payroll, and timekeeping, as well as editorial support services.

Joining RSPR in 1988 as a high-school co-op student, Kandi was quickly promoted to secretary/receptionist and eventually to her present position. She has three children and one grandchild, and she resides in Brookfield.

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414.354.0200 ext. 105

Matt Luhm

Graphic/Web Designer

Matthew Luhm joined the RSPR team in 2014. His responsibilities include designing logos, postcards, newsletters, print and web ads, billboards, e-blasts and websites.

Matt graduated from Milwaukee Area Technical College with a degree in Graphic Design. He plays a lot of basketball in his free time and loves Wisconsin sports. He currently lives in Muskego.

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414.354.0200 ext. 115

John Schneider

Web Developer

John Schneider joined the RSPR team in 2016. His responsibilities include; ensuring that web servers are operating correctly, developing websites, updating content, and creating e-blasts for clients.

John graduated from the University of Wisconsin-Milwaukee with a bachelor’s degree in Information Science & Technology. He loves playing video games in his free time and watching Wisconsin sports teams. He currently lives in Hartland.

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414.354.0200 ext. 107

Dave Amoroso

Vice President

Dave Amoroso, who joined Ron Sonntag Public Relations in 1998, serves as the agency’s vice president. With more than 25 years of experience as a public relations and marketing professional, Dave works with a variety of agency clients in developing and implementing public relations plans, publicity campaigns, marketing and advertising plans, and related PR and marketing activities. He also assists in coordinating new business efforts and helping small businesses gain market share and visibility.

Dave has significant experience in working with home improvement-related businesses and special event planning and production. He received both his bachelor of arts degree in journalism with a specialization in public relations and his master of arts degree in journalism from Marquette University. He and his wife, Ellen, have two children, and the family resides in Wauwatosa.

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414.354.0200 ext. 108

Lindsay Schultz

Account Executive and Social Media Coordinator

Lindsay Schultz, account executive, joined RSPR in January 2006 as an intern. In her current position, she writes news releases, promotional copy, newsletter and feature articles, and other communications.

She coordinates client social media management and advertising, website optimization, and search engine advertising. Lindsay also provides support in media and mailing list development, news release distribution, media relations, layout and design, and research for a wide variety of clients.

She has a bachelor’s degree in writing and advertising from the University of Wisconsin – Whitewater. She lives in Jackson with her husband and their three children.

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414.354.0200 ext. 101

Kelly Michalski

Account Coordinator

Kelly Michalski joined Ron Sonntag Public Relations in 2016. In her current position, she writes news releases, feature articles, promotional copy, and content for newsletters. She also creates social media content calendars and conducts research for various clients.

She interned at Lead2Change, a nonprofit organization in Milwaukee that strives to prepare young people to be successful leaders in college and the workforce. As the communication and marketing intern, Kelly was responsible for writing news releases and designing and creating content for newsletters. She also coordinated their social media accounts.

Kelly graduated from Carroll University with a bachelor’s degree in communication and an emphasis in public relations. Some of her hobbies include: frisbee golf, classic rock music, swimming, hiking, and fishing. She currently resides with her family in New Berlin.

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414.354.0200 ext. 110