Backlinks Still Affect SEO

Backlinks Still Affect SEO

Back in the olden-days of the year 2000, when Google first took over as the No. 1 search engine, website owners desperate for their site to appear at the top of search engine rankings would shell out money to buy “backlinks.” Shortly thereafter, Google...
How Google Advertising Works

How Google Advertising Works

As you’re learning how Google advertising works, think about what it is you want to accomplish. What are your specific goals? Because I guaranty there will be a way for Google to help you achieve and track those goals. Google’s advertising platform is...
The Importance of Keeping Your Website Updated

The Importance of Keeping Your Website Updated

When was the last time something changed on your website? If your answer isn’t within the last couple weeks, you have a problem. For popular brands, updating the website is necessary to give frequent visitors something new to view. For other companies, though,...