Using Audience Segmentation to Make the Connection
The end of the year is a busy time. We — and those around us—are shopping and looking at products, and while we’re all stuck… Read More »Using Audience Segmentation to Make the Connection
The end of the year is a busy time. We — and those around us—are shopping and looking at products, and while we’re all stuck… Read More »Using Audience Segmentation to Make the Connection
“Digital marketing” encompasses every method of reaching out to potential customers using the Internet, search engines, social media, and mobile devices. To understand the importance… Read More »The Importance of Digital Marketing for Senior Living Communities
Senior living communities face incredible challenges in 2020. According to the CDC, residents in retirement communities are at higher risk of severe COVID-19 outcomes because… Read More »Senior Living Marketing Trends During COVID-19
Seniors use a variety of platforms for news and entertainment, from digital media to traditional print. They grew up receiving printed catalogs and advertisements in… Read More »Tips for Successful Direct Mail Marketing to Seniors
If they are planned and marketed properly, events can bring in new leads and spark renewed interest from your existing prospects. It is also an… Read More »Planning Special Events for Senior Living Communities
If your business isn’t supporting events and causes in your area, you’re missing a huge opportunity to show that you’re in it for the long… Read More »Local Sponsorships Boost Community Relations
Have you noticed all the headlines about millennials “killing” certain institutions and products? From marmalade and Big Macs to gyms and hotels, this generation, as… Read More »Successfully Marketing to Millennials
Your brand’s level of trust with a consumer can take years to establish, but it can all be undone in a short time with an… Read More »Quick Ways to Make Consumers Dislike Your Brand
Even if you aren’t a grammar geek, the way you use words makes a lasting impression on people. Grammar mistakes can make others perceive you… Read More »Most Frequent Grammar Mistakes