If you ask RSPR to search engine optimize your website, I can almost guaranty we will recommend adding more pages. Sometimes people ask us, “How many pages should websites have?” Of course, the answer to that question changes from one company to the next. But the answer is usually more than you’re expecting.
Having lots of web pages, in and of itself, is not what will optimize your website. You can throw onto your website all the words and pictures you can find, and they won’t do you any good if they aren’t carefully organized.
How Many Pages Should Websites Have? Basic Guide:
- Make a list of keywords. Write down all your products and services, organizing them in an outline or funnels. Then think about all the keyword phrases that, when typed into Google, you would want your website to appear under, and organize these phrases within your lists of products and services. RSPR uses Google’s Keyword Planner tool to narrow down similar terms and keyword phrases to exactly the right phrase that people search the most. Each of these phrases, then, should be its own page.
- Write for the reader. Although SEO is all about pleasing search engines, the user’s experience on your website is more important than ever — for the obvious reason that you won’t sell your products and services to them if you’re being spammy, but also because Google recognizes landing page quality. Search engines want to show higher quality websites that people actually read and spend time exploring.
- Avoid keyword stuffing. There is such a thing as overdoing it. Use your strongest keyword phrase for the page around three times throughout the copy, making sure that it is appropriate and not forced. Try to keep your pages around 300 words. Variations of the keyword can also appear, as long as it flows with the writing.
- Don’t forget the basics. People expect there to be a contact page with full contact info and a Google map. People know to look for an “about us” page when they’re searching for more detail about a company. Frequent social media users expect to see icons for Facebook, Twitter, LinkedIn, YouTube, and more in your header or footer. Having a “service area” page is also important information for both users and search engines. Include a blog and a page of customer testimonials, and you’ll be well on your way toward a search engine optimized website.