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Digital Direct Marketing: What It Is and the Three Primary Types

Digital direct marketing entails delivering a company’s offerings straight to customers by way of a digital channel. The ultimate goals of digital direct marketing include producing leads and maximizing customer loyalty. One key distinction between digital direct marketing and traditional direct marketing is that digital direct marketing provides immediate feedback via data.


Email marketing entails sending emails directly to your subscribers or to those who gave their permission to receive your emails regarding relevant products and services. This form of marketing is effective as it facilitates one-on-one communication with customers, which in turn, fosters customer loyalty as well as brand loyalty. It should be noted that email marketing is generally not a strong enough marketing tactic on its own, rather, it’s far more beneficial when used in combination with other marketing methods, such as radio advertising for example.

Mobile Devices

A staggering 85% of Americans own a smartphone, according to the Pew Research Center, so it’s only logical to accommodate this large segment of customers, who are constantly on the run, by implementing a mobile marketing strategy. Marketing on mobile devices generally consists of text messages and automated calls informing recipients of a company’s sales, the release of new products or services, company news, and more. This type of marketing is often deployed in combination with email marketing to reach more people. For instance, mobile marketing helps ensure that consumers who are unable to check their email accounts during the day, can still be alerted about a company’s updates via a text or phone call.

Social Media

Companies also need to take advantage of the advertising services offered by major social media networking sites, such as LinkedIn, Facebook, and Twitter. Social media advertising is highly beneficial as it allows the company to reach a wide variety of audience segments that would otherwise not be so easily accessible to them. To be specific, social media advertising involves creating ads that showcase relevant, targeted messages designed to generate hype around your products and services. The key is to include information in the ads your customers deem valuable. Ask yourself, “What common problem(s) can your product or service solve for your customers?” The answer should be included in your ad. You also want to ensure your ads are distributed at the most opportune time, whether you can tie your advertising into the season, the holidays, or an upcoming sports game, try to ensure your ad is not only relevant, but timely.