Advertising
- Ad Plans and Buying
- Print Ads, including Newspapers and Magazines
- Digital Ads, including Google Ads and YouTube
- Social Media Ads, including Facebook, Twitter, Instagram, and LinkedIn
- Outdoor Advertising
- Broadcast, including TV and Radio
- Business-to-Business
- Rate and Value-Added Negotiations
The most successful advertising plans contain a variety of ad campaigns across print, outdoor, broadcast, and/or digital media. A lot goes into each successful campaign, including eye-catching design, effective copywriting, and expert management.
At the start of any ad plan, it is important to determine the goal and the message. Do you want to increase widespread brand awareness, visits to your physical location, online purchases, phone calls, contact form activity, event attendance, and/or promotion awareness? RSPR will customize the ad plan to your unique business needs, brand, and budget. Each medium has a different audience and reach, and digital advertising in particular uses smart tech to reach the most targeted audience. Together, we’ll choose an audience based on:
- Location Living In
- Location Interested In
- Type of Dwelling
- Income
- Travel Habits
- Spending Habits
- Favorite Websites
- Different Interests
- Age
- Marital Status
- Parental Status
- Type of Electronic Device
- Job Title and Employer
The list is endless. How do you know who you’re really reaching with your ads and how they’re interacting with your business? We’ll evaluate the effectiveness of the ad campaigns at every stage, ensuring the best return on your investment. Contact RSPR to get started today.