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Your company’s website matters. With 93% of Americans and 62% of the world’s population using the internet, your website is your most vital asset. While a website has many advantages, its biggest is its ability to allow your customers to interact with your business. Hopefully that interaction leads to a conversion.

What is a conversion?
A conversion is an action you’d like your customers to take when they visit your website. You may want customers to purchase your product or fill out a contact form. Both are examples of conversions. You can define conversions in whatever way best helps you meet your business goals.

What is a conversion rate?
A conversion rate is the percentage of website visitors who complete the desired action.

What is conversion rate optimization?
Conversation rate optimization, also called CRO, is the process of increasing the number of website visitors who complete the action you wish.

How do you optimize your conversion rate?
Focus on your website and user experience (UX). A high conversion rate usually means your website is well-designed and user-friendly. Improving navigation, page design, content, and more make your website more attractive, therefore improving the chances your customers will act.

What tools can I use to help?
While there are many ways to improve your website — such as using white space and concise language, designing attractive calls-to-action, and ensuring your design is responsive and mobile-friendly — there are tools that will assist you in discovering whether those improvements are leading your customers to act. Use Google Analytics to see where customers go on your website, what they do, and what pages they see before they exit your site. Try testing a few versions of pages—switch up the colors, headlines, and design—to see which perform better.

RSPR is an expert in evaluating websites and in tools like Google Analytics. If you’re ready to start your CRO journey, contact us.