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Ways to Improve Instagram Presence

Ways to Improve Instagram PresenceInstagram continues to be an important way to communicate with your audience, as there is more than one billion active users. In addition, Instagram Stories has over 500 million daily active users. In an effort to get the most from this digital marketing outlet, the following are ways to use this social media channel for improved effectiveness.

  • Quality Images: As a visual medium, it is imperative that the images and videos used on Instagram are of the highest quality, encouraging people to check out what you’re offering. In order to achieve this objective, it is recommended that you use a tripod and natural light to provide a professional look to your photos as well as add props to bring the brand to life. Photos should be taken from different angles and the copy should be concise and encourage the viewer to act.
  • Efficient Use of Hashtags: Though you can utilize 30 hashtags per Instagram post, it is best to incorporate three to five germane tags to achieve the best outcome.
  • Utilization of Instagram Stories: With the huge number of people viewing this component each day, it is imperative to develop content that highlights your brand and presents a call to action.

Focusing on these areas will help to create a useful and successful Instagram presence.