Increased Emphasis on Video Content
Video content will continue to be a crucial aspect of successful marketing strategies in 2022. In fact, according to Entrepreneur.com, more 18-34- and 18-49-year-olds favor YouTube over any U.S. cable network, video posts on Facebook typically receive six times more engagement than posts containing photos or links, and video views on Twitter have risen to over 160%. In other words, incorporating video into your business marketing strategy will help you better reach your audience while fostering trust. Incorporating video content helps lay the foundation for meaningful customer relationships because it helps to personify the brand, which ultimately strengthens loyalty between brand and consumer.
Powerful Content Marketing Will Reign in Digital Strategies
Quality content marketing will remain a critical component of digital marketing strategies in the New Year. A brand’s messaging is an influential tool as it can be used to effectively reach and engage your audience as well as grow trust. On the other hand, poorly constructed content can be detrimental to your brand’s reputation. When you make the effort to create quality content, you’ll receive new leads in due course, and those potential customers are going to be more apt to do business with you. Remember, written content tends to have an enduring impact on your business, whether positive or negative. So, be mindful to create strong, thoughtful content that resonates with your audience as they’ll be more inclined to genuinely interact with your business on all levels.
The Prioritization of Data Analytics
Due to the COVID-19 pandemic as well as economic factors, many businesses have less money in their budget for spending, which places an increased emphasis on a business’s return-on-investment (ROI). Consequently, data analytics is taking center stage because collecting and analyzing customer data allows you to gain invaluable insight into your customer base, including your customers’ buying behavior. Companies can then use this information as fuel for the big decisions they make, especially those involving product development and branding.