Consistency
Your company’s website should remain consistent throughout. Every webpage should have the same style and feel, including color schemes, fonts, writing styles, and navigation.
User-Friendly Navigation
Navigation on your website is vital as it is how a user engages with your site. It can even determine if a visitor will view more than just the home page. Site navigation needs to be straightforward, smooth, and seamless. Also, think about including a search bar at the top of your home page so users can easily find what they’re looking for.
Visited Links
Be sure that after a visitor clicks on a link, the link changes color. That way, they clearly understand which links they’ve already visited. Otherwise, they may continue to revisit the same link unintentionally. This is not only bothersome for the user, but the number of clicks you receive on those pages will not be authentic.
The Quick Scan
Keep in mind when a visitor checks your website for the first time, they’ll likely swiftly scan the pages rather than read every word. So, refrain from incorporating large blocks of text. Instead, opt for smaller portions of text that are broken up with bullet points or headers.
All About Content
Thoughtful design is key to a website’s success, but the content is equally important. In fact, over 95% of information on the internet is in the form of the written word, according to Social Media Today. Therefore, your time and effort should be divided equally between website design and content. Furthermore, your content should be relevant, informative, and engaging to your audience.
Proofread, Proofread, Proofread!
Even a website that features stunning design techniques and captivating content can be sullied by a minor mistake. That is why it’s important to check for typos and broken links not only before your website is live, but afterward as well. It’s recommended to thoroughly proofread and navigate your entire website at least once a month.
A Limited Number of Options
Having too many options on your website is a surefire way to overwhelm your visitors. Moreover, prospective customers will be less inclined to act when they’re presented with so many options. To improve the likelihood of genuine interactions on your website, limit the number of options visitors have, and make them concise and easy to comprehend.