What 2020 marketing changes can you expect for your business this year? Experts weigh in.
Fostering Connections with Technology
“More businesses are going to be looking to find a way to activate technologies like VR (virtual reality) and AR (augmented reality) to help them better connect and customize experiences for the consumer. Shelving the ‘go big or go home’ expensive activations with celebrities or influencers and creating more relatable and actionable marketing tailored to the consumer’s daily lifestyle and needs. I believe the new year is also a good time to review the past for what will work in the future. Take a look at current marketing materials and websites to see if they need an update.” — Amber Osborne, VR/AR Marketing Strategist
Market Yourself with Podcasting
“I can’t say this enough — podcasting! If small business owners want to market themselves, they need to podcast to be the leading voice teaching consumers about their industry to create trust and awareness. Plus, they can use their podcast with a hidden agenda — to interview and network with the industry’s biggest players, potential dream customers, and influencers in their field in a one-on-one interview to create other opportunities.” — Jeffrey Hayzlett, Chairman & CEO, C-Suite Network.
Customization Is Key
“2020 is going to be a big year for marketing. With the start of a new decade, now is the time to try new things! I foresee technology will continue to heavily drive the direction of the marketing industry. Businesses, now more than ever, will have to keep up with the ever-evolving technological world. I think this will include bringing in more augmented and virtual reality to the consumers, allowing a deeper level of personalization. Small businesses can foster the relationship much easier than large corporations, and this is becoming a very important factor in the consumer world. 2020 is the year of personalization, and I am excited to see what new trends occur!” — Melissa Agnes, Crisis Management, Advisor, Keynote Speaker, Author
Developing Genuine Relationships
“My opinion is there is a back to basics ‘relationship marketing’ approach making its way back — knowing and having an actual relationship with our customers. Who they are, what drives their businesses, what keeps them up at night, and how we truly add value to the services we are providing.” — Paul Wiley, Co-Founder & CEO, Opargo
2020 Marketing with RSPR
It’s been an unusual year, so 2020 marketing changes can be expected. Contact RSPR to discuss the best ways to promote your business this year.