In today’s fast-moving digital world, small businesses have a powerful tool in their pockets — video. Using video as part of a company’s social media… Read More »From Scroll to Stop: Using Video to Capture Attention on Social Media
When we hear the word “influencer,” we think of celebrities promoting different products and brands on their social media platforms — often to the tune… Read More »The Case for Influencer Marketing in Small Business
Life moves fast, and so does social media. What’s popular and what is no longer working on platforms changes constantly. Businesses need to incorporate current… Read More »Stay on Top with these 2025 Social Media Trends
Social media can be a crucial tool to build customer loyalty and generate sales. But your business might be underestimating the untapped potential that can… Read More »Create a Strong Brand with Social Media Stories
According to data released this spring by Fortune, the average American spends seven hours daily using the Internet. Because our society seems to be online… Read More »The Importance of Inbound Marketing
“Digital marketing” encompasses every method of reaching out to potential customers using the Internet, search engines, social media, and mobile devices. To understand the importance… Read More »The Importance of Digital Marketing for Senior Living Communities
Having a presence on multiple social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest is a good idea for companies large and small.… Read More »What to Post on Social Media
You created a beautiful Facebook business page, featuring all your best company information and branding messages. You’ve even begun making posts and collecting followers among… Read More »How to Merge Facebook Business Pages
Corporate social responsibility has not always been a priority for many companies. Organizations might budget funding for charity, make some end-of-year donations, or schedule volunteer… Read More »Corporate Social Responsibility Done Right
At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider… Read More »Four Fundamentals to Using YouTube for Business