Life moves fast, and so does social media. What’s popular and what is no longer working on platforms changes constantly. Businesses need to incorporate current 2025 social media trends in their sales and marketing strategies or risk getting left behind.
Whether your company uses Facebook, Instagram, LinkedIn, YouTube, or a combination of different platforms, give some thought to these 2025 social media trends:
Using Short-Term Video
Short videos (lasting 30 seconds or less) have been popular in the last few years and will be even more so in 2025. Current studies show that 73 percent of consumers favor short videos when searching for products and services on social media.
The good news is short videos can be easily shot with your iPhone, and they resonate with audiences as they are easy to watch and can be effective when used to highlight your brand. Not sure what to film? Try short product demos or share user-generated content.
Creating Trust with User-Generated Content
User-generated content (UGC) consists of posts, photos, or videos created by real consumers of your product or service. Reviews or testimonials are the most popular type of UGC. Recent research shows that as many as 99 percent of consumers read online reviews before making a purchase.
If you’re not asking your loyal customers to write or film a review of your product/service, do so and share it on your social media platforms. When the average audience member shares his or her personal experience and story, it is more powerful, and it creates more trust in potential consumers than a branded advertisement from your business.
The Value of Influencer Marketing
Also falling into the category of UGC is influencer marketing. Many think of celebrities or social media stars as influencers, but 2025 will see the rise of nano influencers. With followers in the thousands, nano influencers post about a specific topic, hobby, or industry. Although they have a smaller audience, this audience is highly engaged and often has a relationship with the influencer.
There are many benefits of working with a nano influencer. In contrast to profiles with a large amount of followers, audiences connect better with less popular accounts run by a person similar to them. In addition, nano influencers are less expensive to work with. Partnership often starts with offering them your product or service in exchange for them promoting it on their platforms.
While finding the right partnership can be difficult, start with your existing customers or employees. If they have a sizable social media following, they are your best brand ambassadors already!
Personalization of Platforms
Audiences and customers interact with brands that cater to their needs. Many social media users now use their platforms as search engines to discover brands and products. This means businesses need to be aware of SEO and optimize their content with keywords that their audiences might search with.
In addition, individuals reaching out to businesses through direct messaging on social media apps is becoming more commonplace. Users expect quick responses on social media. While chatbots and automation tools can help with simple customer needs, consumers expect your company to be on social media, just like they are.
Content Creation with AI
With the popularity of AI on the rise, brands are turning to AI to help create content quickly, such as writing or creating posts and captions. While AI can be a great tool, human input is essential to add a personal touch to content. Audiences can tell which posts are created purely from AI, and inauthenticity will do more damage than good for your business.
Need help incorporating 2025 social media trends into your marketing strategy? Contact us today to get started.