Email Marketing Mistakes to Avoid
An easy and quick way to get in front of your audience and customers is through email marketing. Emails promote your product/service, build customer loyalty,… Read More »Email Marketing Mistakes to Avoid
Marketing
Vibe with Your Gen Z Audience
According to the U.S. Census Bureau, Generation Z (individuals born between 1997 and 2012) made up one-quarter of the population in 2023. With billions in… Read More »Vibe with Your Gen Z Audience
The Importance of Inbound Marketing
According to data released this spring by Fortune, the average American spends seven hours daily using the Internet. Because our society seems to be online… Read More »The Importance of Inbound Marketing
Using Audience Segmentation to Make the Connection
The end of the year is a busy time. We — and those around us—are shopping and looking at products, and while we’re all stuck… Read More »Using Audience Segmentation to Make the Connection
The Importance of Digital Marketing for Senior Living Communities
“Digital marketing” encompasses every method of reaching out to potential customers using the Internet, search engines, social media, and mobile devices. To understand the importance… Read More »The Importance of Digital Marketing for Senior Living Communities
Senior Living Marketing Trends During COVID-19
Senior living communities face incredible challenges in 2020. According to the CDC, residents in retirement communities are at higher risk of severe COVID-19 outcomes because… Read More »Senior Living Marketing Trends During COVID-19
Tips for Successful Direct Mail Marketing to Seniors
Seniors use a variety of platforms for news and entertainment, from digital media to traditional print. They grew up receiving printed catalogs and advertisements in… Read More »Tips for Successful Direct Mail Marketing to Seniors
Planning Special Events for Senior Living Communities
If they are planned and marketed properly, events can bring in new leads and spark renewed interest from your existing prospects. It is also an… Read More »Planning Special Events for Senior Living Communities
Local Sponsorships Boost Community Relations
If your business isn’t supporting events and causes in your area, you’re missing a huge opportunity to show that you’re in it for the long… Read More »Local Sponsorships Boost Community Relations
Successfully Marketing to Millennials
Have you noticed all the headlines about millennials “killing” certain institutions and products? From marmalade and Big Macs to gyms and hotels, this generation, as… Read More »Successfully Marketing to Millennials
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