In today’s fast-moving digital world, small businesses have a powerful tool in their pockets — video. Using video as part of a company’s social media strategy is no longer optional; it’s essential. Video not only allows your product/service to stand out without significant investment, but also lets your organization show its personality, build trust, and connect with your audience in ways that static images and text simply can’t.
The following is a guide to help you get started on using video effectively on social media to increase sales:
Be Authentic
People buy from people, not faceless brands. Don’t worry if you don’t have fancy gear; your phone camera and good lighting (facing a window or using a ring light) are enough. Be yourself, speak naturally, and show passion for your organization and your product/service. Authenticity is more important than posting perfect videos.
Keep It Short
Viewers have a short attention span, especially when scrolling through social media platforms on their phones. Hook your audience in the first few seconds and keep videos within 15-45 seconds.
Choose Your Video Content Wisely
People love rooting for small businesses — your story is your biggest marketing asset. Your videos should show what makes your organization special and what your product/service can do. Think product demos, quick tips, how-tos, and content about how your product is made, or the owner explaining why the business was started. This positions your company as trustworthy and helpful and assists in fostering connections with your audiences.
Take it a step further and ask questions, invite comments, and respond to followers to boost engagement.
Manage Consistency
You don’t need to post videos daily, but sharing content regularly builds brand recognition and keeps you in front of your customers. Try to post 2-3 videos a week. You can make this easier by recording multiple videos at once and using tools like Meta Business Suite or Hootsuite to schedule your videos on your social media platforms ahead of time.
Make It User-Friendly
Research shows that 98 percent of social media users view platforms on their phones. Optimize your videos so they will display well on a mobile device.
In addition, many viewers watch videos on mute. Make your message readable by adding captions, text highlights, or keywords. Apps like Canva can help with this.
Take Action
Here are some ready-to-use ideas you can post now:
- Meet the owner
- Meet our team
- Our best-seller explained in 30 seconds
- Product unboxing
- A day in the life of the shop/organization
- How we make our product
- Three ways to use our product
Need help with your business’s social media strategy? Contact us today to get started.