It can be frustrating to visit a website and not be able to find what you’re looking for. Our patience can run short, and we might decide to search elsewhere. As a business owner, this is the worst-case scenario. You want your customers and potential audiences to positively engage with you, interact with you, and buy from you online.
Research suggests that 75 percent of customers form their opinion of a brand based on its website design. Your organization needs an attractive website to accomplish your business goals. Is it time to better your website? The following are a few benefits of going through a website redesign:
Improves Company Perception
The process of website redesign is a great time to ask yourself how current customers are interacting with your website. What is working? What needs to change? The aspects that work can stay, while the changes can be addressed and need to be the focus of the redesign.
An outdated and awkward website can send the message that your company doesn’t have its act together, which is the wrong message to give your audiences. Your site needs to be laid out in a way that communicates your value proposition — or why your customers need your product or service — and in a way that reflects your current business goals.
Upgrades User Experience
User experience is everything when it comes to the online marketplace. A good user experience is the beginning of audiences trusting your organization, and a bad experience leads to them navigating away.
Customers have a positive experience with websites with clean layouts that make it easy to move from one page to the next and can be accessed on a desktop or a mobile phone. (Over one-half of users browse the web on their phones). Understandable and appropriately sized text, plenty of imagery, and a clear call to action are also important.
Boosts Sales
Calls to action are the main way visitors become customers. The whole point of your website is to convince and tell your audience to buy from you. Your website can increase sign-ups, demo requests, leads, and orders.
A website redesign may include different landing pages for different stages of the buying process and/or content that further educates the visitor about your product or service. But it should always include a call to action — large buttons with language like “Learn more,” “Buy now,” or “Get started now.”
Raises Visibility
A website redesign can automatically improve your SEO and search engine rankings. Everything from restructuring your site’s layout and improving its responsivity to adding new content and upgrading the user experience makes your site more attractive to not only your customers but also to search sites like Google.
Need help designing a website that will help your organization achieve its business goals? Contact us today to get started.