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Even this far into the reign of social media, email marketing is still kicking. While far from cutting-edge, any marketer can see results by practicing… Read More »7 Ways to Boost Your Email Open Rate

In today’s highly competitive business environment, marketing strategies and tactics can be the difference in whether your enterprise reaches the growth and success you envision.… Read More »A Marketing Plan Can Help Your Business Grow

Everything Starts with a Search A staggering 266.7 million Americans shop online as of 2022, according to Business News Daily. Most online shoppers begin their… Read More »Localizing Online Marketing

Adopt a Mobile Friendly Mindset When it comes to incorporating videos for marketing purposes, it’s important to shoot the video in portrait mode, i.e., with… Read More »3 Innovative Ways to Reinvent Your Marketing Strategy

In your industry, you’ve had frustrating days, when you’ve done everything right and it still doesn’t work. Days when you — an expert in your… Read More »The Basics of Social Media Setup and Management for Small Businesses

Landing Pages Generally speaking, a company’s landing pages are written in a similar manner as direct mail in that they are both framed to elicit… Read More »How to Recycle Digital Content for Direct Mail Campaigns

Building Confidence and Loyalty At the core of every successful business is trust. For example, customers need to trust a business and its products and/or… Read More »The Importance of PR for Small Businesses

Enhance Your Social Media Presence The people who belong to your target audience are your most ideal social media followers, so it’s important they are… Read More »Maximize Your Social Media Following

Quick and Easy Identification When you think of Coca-Cola, what’s the first image that pops into your head? In all likelihood, it’s that iconic bright… Read More »The Powerful and Lasting Impact of a Logo

Did you know? First impressions of websites are 94% related to design, according to Research Gate, and it only takes a mere .05 seconds for… Read More »The Power of Quality Website Design