In today’s business climate, it’s imperative a company’s marketing be more interactive, an approach allowing a consumer to contribute by sharing feedback online and through… Read More »Tips to Make Marketing Memorable
Hyper-personalization takes personalized marketing one step further. Using real-time data and artificial intelligence (AI), hyper-personalization provides consumers with exceptionally relevant content, product, and service information.… Read More »How to Use Hyper Personalization to Surpass Your Competition
Achieving Maximum Engagement Despite an Increase in Channels With the number of channels available for customer communications continuously rising, marketers are finding it increasingly difficult… Read More »Overcome 2021 Advertising Obstacles
Define Your Brand and Audience When it comes to defining your brand, it’s best to start at square one. Identify the purpose of your brand… Read More »Building Brand Power from the Ground Up
Lend an Ear and Embrace Diversity In the marketing industry, it’s advantageous to listen to others, especially those who belong to a minority. A helpful… Read More »How to Improve Yourself as a Marketer
Take Advantage of Direct Messages LinkedIn gives businesses the ability to send/receive direct messages to/from their contacts. Treat every message as a business opportunity. However,… Read More »Growing Your Audience with LinkedIn
Exceptional employees are essential to your business success, ensuring that you keep your clients and have them continue to return as customers. When you have… Read More »Ideas to Allow You to Maintain Your Best Employees
Give Your Audience a Backstage Pass One way to provide engaging content to your followers while exhibiting your brand’s personality involves posting videos and photos… Read More »Instagram Inspiration for 2021
Regardless of industry, you have potential customers searching for your products and services on search engines like Google. As more people rely on Internet searches… Read More »2021 SEO Trends and Advice for Search Engine Success
Determine What Works and What Doesn’t This year has been a roller coaster ride for all, especially for small business owners. Chances are your small… Read More »National Write a Business Plan Month – Devising a Successful 2021 B2B Marketing Plan