Tips & Topics

Give Your Audience a Backstage Pass One way to provide engaging content to your followers while exhibiting your brand’s personality involves posting videos and photos… Read More »Instagram Inspiration for 2021

Determine What Works and What Doesn’t This year has been a roller coaster ride for all, especially for small business owners. Chances are your small… Read More »National Write a Business Plan Month – Devising a Successful 2021 B2B Marketing Plan

Conduct an Employee Interview Interview videos are ideal for personifying business culture. It gives employees a platform that allows them to be seen and heard.… Read More »Video Ideas That Will Enhance Your Social Media Presence

Specific Target Marketing When it comes down to it, the click-through rate, or CTR, on a Facebook advertisement is influenced by the accuracy of target… Read More »How to Boost Your Click Through Rate on Facebook Ads

Consistency Your company’s website should remain consistent throughout. Every webpage should have the same style and feel, including color schemes, fonts, writing styles, and navigation.… Read More »Web Design Tips for Small Business Websites

Always Conduct Audience Testing Prior to Investing in Social Ads Too often, companies that initiate a social ad strategy do so without conducting audience testing.… Read More »How to Successfully Maximize Your Social Advertising Strategy

Business networking prior to COVID-19 involved attending business seminars or lunch meetings. Nowadays, the process of building a network has gone primarily virtual and thanks… Read More »Virtual Networking During the Coronavirus Pandemic

Evaluate Every Marketing Touchpoint Marketing touchpoints are customer interactions with your brand that occur throughout the buyer journey. So, improving marketing touchpoints will enhance the… Read More »How to Successfully Enhance Customer Retention Rates

Lend an Ear Given these uncertain times, customers want their voices to be heard now more than ever. In truth, customers are itching to provide… Read More »How to Effectively Listen to and Act on Behalf of the Customer

These uncertain times have made it increasingly difficult for marketers to determine the most ideal way to promote products and services to their target audience.… Read More »How to Effectively Employ Direct Mail Marketing During a Pandemic